How Much Does Digital Marketing Cost in 2022?
The costs of your digital marketing campaigns depend on all sorts of factors: your marketing budget, your targets, the number of channels you’d like to use. A general rule of thumb is that small businesses should allocate between 10% and 20% of their revenue to marketing.
Now, it’s impossible to provide a clear figure for how much your digital marketing will cost. Businesses come in different sizes, with totally different strategies, budgets, and ambitions. Also, digital marketing agencies for small businesses will cost much less than their larger counterparts.
However, not all is lost. To give you an idea of how much digital marketing will cost your business, we’ve broken the term down into SEO (Search Engine Optimization), Social Media, and PPC (Pay-Per-Click). With this data, you can decide for yourself how much your business is likely to end up spending on digital marketing.
How Much Does Digital Marketing Cost?
Before we dive into more digital details, here’s a general idea of the average monthly costs of SEO, Social Media, and PPC for small to medium-sized businesses…
Digital Marketing Channel | Average Monthly Price |
|---|---|
SEO Agency | $1,147 |
Social Media Campaign | $4,000 – $7,000 |
PPC Campaign | $9,000 – $10,000 |
As we’ve mentioned, most small businesses spend around 10% – 20% of their revenue on marketing. So, if the above prices seem feasible, then why not get some more expert hands on deck? Hiring an SEO, Social Media, or PPC expert can transform your next campaign into the bee’s knees. If you’d like to get involved, simply tell us about your business, and we can match you with some of the nation’s leading digital marketing experts. It doesn’t cost a dime to do so, either!
SEO Services Cost
SEO is one of the most affordable types of digital marketing you can use to grow your small business. How much it costs will depend on what you want your business to achieve, so we’ll give you some ballpark figures.
Thanks to our in-house research, we can shed some light on the cost of SEO services:
SEO Service | Average Price |
|---|---|
Freelancer | $68/hour |
Agency Retainer | $1,147/month |
| SEO audit recommendations report | $650 |
Hiring an SEO expert – that is, outsourcing to a freelancer – will cost anywhere between $50 and $230 per hour. It's possible to pay less – even as low as $25 per hour if you're willing to hire freelancers in India.
Some of the best SEO companies for small businesses will charge a monthly retainer costing between $199 and $2,500 per month. That's a really wide price bracket, meaning there's plenty of budget options to suit your particular business' budget.
An SEO audit of a website often comes as part of an initial consultation with an agency, and may even be included for free (to varying degrees of quality or usefulness). However, digital agencies are now offering SEO technical audit reports for $350 apiece. If you want the professional recommendations gleaned from the technical audit (which you do), the price almost doubles to $650.
That said, we don't recommend investing in piecemeal SEO services in this way. It will likely leave your web ranking results inconsistent at best. SEO needs steady, long-term investment and strategic development over 6-12 months at the very least.
Social Media Advertising Cost
Social media is free to use, right? Well, unfortunately, this isn’t always the case – and to build an effective social campaign that makes waves online, you’ll need to splash some cash.
To give you a rough idea, running a social media campaign usually costs between $4,000 and $7,000 per month. But why should you have to advertise on a free platform like Facebook or Twitter?
The fact is the platforms only show a fraction of your organic content to your followers. They game the algorithms so that brands are pretty much forced to pay for advertising in order to reach audiences.
Social campaigns involve more than just sharing images and coining hashtags. Strategic planning, audience segmentation and targeted content are essential to drawing in potential customers.
How much does it cost to advertise on Facebook?
With Social PPC, you pay Facebook each time a user clicks on your link, which usually costs between $0.50 and $2.00 per click. With CPM (Cost-Per-Mille, or Cost Per Thousand Views), you pay each time your advert is seen by 1,000 users. The average cost of a CPM campaign for a small business ends up at around $11.
Why pay more for your clicks? PPC is like an auction – you’ll need to bid more money to Facebook than your competitors in order to have your advert appear higher.
How about the Twitter advertising costs?
Advertising on the Twittersphere works in similar ways to Facebook. You can promote Tweets to appear on people’s Twitter feed, even if they don’t follow your account. You’ll then pay for each time someone clicks, replies, or retweets that ‘sponsored’ Tweet – this costs on average $1.35 per click.
You can also promote your whole brand and pay for each new follower you gain – usually around $2 to $4 per follower – or you can promote a hashtag to encourage users to talk about your brand. This last option costs a flat rate of $200,000 per day, so it’s suited to larger businesses with an established online presence and healthy social marketing budget.
How much does it cost to advertise on Facebook?
With Social PPC, you pay Facebook each time a user clicks on your link, which usually costs between $0.50 and $2.00 per click. With CPM (Cost-Per-Mille, or Cost Per Thousand Views), you pay each time your advert is seen by 1,000 users. The average cost of a CPM campaign for a small business ends up at around $11.
Why pay more for your clicks? PPC is like an auction – you’ll need to bid more money to Facebook than your competitors in order to have your advert appear higher.
How about the Twitter advertising costs?
Advertising on the Twittersphere works in similar ways to Facebook. You can promote Tweets to appear on people’s Twitter feed, even if they don’t follow your account. You’ll then pay for each time someone clicks, replies, or retweets that ‘sponsored’ Tweet – this costs on average $1.35 per click.
You can also promote your whole brand and pay for each new follower you gain – usually around $2 to $4 per follower – or you can promote a hashtag to encourage users to talk about your brand. This last option costs a flat rate of $200,000 per day, so it’s suited to larger businesses with an established online presence and healthy social marketing budget.
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